Marketing Communication (IMC) - create Marketing communication plan Essay

Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice - Essay Example The UNICEF has several programs being implemented in the United Kingdom. These programs touch the areas: childcare and breastfeeding, education, communities, and interaction with the government on changing particular laws and policies that are deemed detrimental to a child’s rights. This Marketing Communications Plan will zoom in UNICEF’s program called ‘Communities’, an effort that aims to interact with various organizations that involve children and the youth to develop a new award scheme called Child Friendly Communities. UNICEF has defined the characteristics of a child-friendly community, which includes general knowledge, understanding and upholding f children’s rights and an equal regard for children with ethnic background, origin and orientation. These communities must have active programs that engage the youth and give high regard to their opinion and contribution. II. DISCUSSION 1. SITUATIONAL ANALYSIS (PESTEL) There are four basic rights of a child, namely: The right to survival – life, health, nationality, nutrition and name The right to development – education, leisure, care and recreation The right for protection – from exploitation, abuse, neglect The right to participation – to expression, information, thought and religion (Child Rights 2011) However, most, if not all rights are not being observed in many parts of the world. In UK alone, studies show that there are 3.8M children considered to be living in poverty (Poor children in England as young as five hide their needs from parents to protect them from the impact of poverty, new report reveals 2011). In 2005, approximately 1.4 billion people across the globe are living in extreme poverty, and every day, around 16,000 children die from causes that are hunger related (Global Hunger 2011) The alarming figure has caused non government organizations to unite and build The Campaign to End Child Poverty, a nonprofit organization working to end child poverty in the UK. Their aim is to drive the government to improve benefits and tax credits for children, and improve housing programs as well. Though the targeted campaigns have ended in 2010, each and every organization that formed the campaign is still actively pursuing their own advocacies towards upholding of human rights for children (End Child Poverty 2011). The United Kingdom upholds several laws on children welfare and protection, particularly on their rights to education, medicine, employment and the justice system. The UK government is also an active participant in global efforts to standardize human rights laws for children, including the United Nations Convention on the Rights of a Child, United Nations Declaration of the Rights of the Child, among others (Children’s Rights: United Kingdom, England and Wales 2011). There are also specific programs for healthcare, not only for children but also for mothers, education and labor. In short, UK is one of th e nations that actively push for the observance of children’s rights. In terms of Economy, UK is considered to be the sixth largest in the world as on 2010, according to nominal GDP. It employs free trade among other members of the European Union (EU) and is known to be one of the countries at the forefront of technological advances (UK Economy: The British

Leadership Essay Example | Topics and Well Written Essays - 1000 words - 29

Leadership - Essay Example An organization needs to develop its policies and plans in such a way which will encourage its employees in increasing the productivity of the company. The HR professional of the company have to understand the type of human resources available in China. Based on that, the HR professionals should design the organizational rules and policies. Culture of people plays a vital role in developing business process of the company in China. The HR professionals should understand the issues which motivate the Chinese people for working in a foreign company. In China, people tend to work together (Price, 2011). Collectivism is high among the people. For this reason HR should make the rules which are equal for all. This will motivate Chinese people in delivering effective work. The recruitment of Chinese people will be based on merit. Effective training will be provided to them for understanding the business process of the company. The major issues of the HR professionals in China will be building relationship with Chinese people. Chinese people follow their culture very strongly. Being a foreign company the HR professionals have to deal with the Chinese employees in an efficient way so that their cultural values and thoughts do not get hampered. Understanding the mind set of Chinese employees will also be a tough challenge for the company. The mind set and believes of Chinese people is very much different from American people. For this reason the Chinese people might not feel comfortable in working in a foreign company. Communicating with the Chinese employee will be a difficult task for the organization (Price, 2011). The HR professionals need to know Chinese language for communicating with Chinese people. Moreover the communication styles of this people are very much different from the people of other cultures which the HR persons of the company have to understand. The firm has to do many things for expanding its business in China. For making the business

A Kuwaiti National Studying in the United Kingdom Essay

A Kuwaiti National Studying in the United Kingdom - Essay Example The culture in Kuwaiti universities is more formal and structured. Instructors expect to be addressed using formal titles, with students to manifest respecting the barrier between students and professors, and to respect the level of prestige gained from the achievement of gaining higher education; otherwise, sanctions and penalties from violation of this code of discipline are applied. What I learned: The difference in cultural orientation has provided me with the privilege of gaining more knowledge in terms of interpersonal communication and relationships with people from various cultures and from different age groups, gender, and profession. The effects of this are an improvement in personal confidence as more training and practice were encouraged in the use of English, as a second language; and from insights and theoretical perspectives relayed by my mentors. I became happier and more optimistic, as a person, as a student, and as a colleague. How and When I Can Apply this Knowledg e: Due to experience, the improvement in English as a second language will increase future opportunities for employment, not only in Kuwait but in other global organizations, as well. Date: January 02, 2011 Place: In the University Activity Undertaken: Essay writing in the UK required the use of the Harvard style of writing. This is not at all used nor acknowledged in writing essays in Kuwait. Further, the university is very strict regarding the observance of plagiarism. It came as a culture shock to me because I panicked the first time I need to use Harvard referencing in my essay. I had to search through the library sources, through the Internet and reorient myself on rules on in-text citing, making the reference list, among others. I am also very careful in paraphrasing other authors’ statements so that I would not be charged with plagiarism.

Sustainability in Global Business The German Car Industry BMW Statistics Project

Sustainability in Global Business The German Car Industry BMW - Statistics Project Example The company enjoys a strong brand name as customers view their products as offering premier value. In spite of the company’s standing, it faces significant environmental and socio-political risks in the next 50 years. Germany continues to enjoy a distinct position in the global automotive industry. For instance, German cars account for 17 percent of the world’s passenger car production. In the domestic Germany’s scenario, the car industry remains the most vital sector in the economy. The car industry, in this sense, serves both a functional and aesthetic purpose since it brands the country. The German cars, for instance, have manifested the country as capable of impeccable efficiency. Germany remains the Europe’s largest automobile producer with the highest concentration of OEM plants in the continent. This also reflects in the industry’s annual investment of EUR 19.6 billion towards research and development (Nooteboom 2006, p. 56). As a result, the country records 10 new auto patents in a day. In the contemporary business setting, industries have a role beyond the pursuit of profits. This happens as individuals realize that businesses create externalities to the environment. One of the externalities that businesses consistently create to the society is destruction of the environment. Pollution from industries emit substances in the environment that interferes with the sustainability of the ecosystem and, especially, threatens the future of human life. Environment is a key concern in the sustainability campaigns. It is essential to highlight that automobiles highly contribute to global emission levels. This occurs since petroleum fuels are the main source of energy for car movement. The EU offers an analysis and regulation measures that best defines the current state and targets. The EU reports that cars are responsible for about 12 percent of aggregate emissions of carbon dioxide, which is the major greenhouse gas. According to one of the

Do Markets and the Division of Labour Encourage or Discourage Social Essay

Do Markets and the Division of Labour Encourage or Discourage Social Cohesion - Essay Example Specialization is when tasks in a society are assigned to specific individuals in whereby the assigned person has the obligation of fully completing the task. Markets on the other hand are defined as the a place where economic activities in the society take place, economic activities in this case imply to the buying and selling and thus there is interaction and the interaction of buyers and sellers from different cultures and ethnical backgrounds. Markets and division of labor’s contribution towards social cohesion has been a crucial debatable issue in the contemporary practical environment (Council of Europe 2006). Markets and division of labor according to the definition of Adam Smith can be used to explain the reason why on the adoption of this technique there is increased productivity and output in regards to the economic activities of a given society. The major objective and aim of markets and division of labor is to ensure that there is consistent maximization of profits as well as minimizing the average total cost of the production process. There are several classes of thinkers on this issue of social cohesion in regards to markets and the division of labor. This argument has been highly attributed by the several definitions of markets and division of labor in the contemporary society. ... The other class of thought based their definition of labor on the principles of the social and collective human labor. The principle behind this definition is that markets and division of labor collectively pulled together the society thus encouraging the collective achievement of social and cultural interaction and integration and intellectualism in the society. Basing on these definitions the perception of markets and division of labor on promoting social cohesion is positive. Other scholars on the basis that the concerned definition has not fully integrated the concept of the political economy have opposed this justification. The definition of markets and division of labour has since been not compatible with the current political, social and economic setup of the society. This has been due to the over emphasis of the social cohesion in the original definition, social cohesion in the context of markets and division of labour can be evaluated in critically looking at the merits and the demerits on the societal integration and cohesion (Rogowski 2008). Division of labor in the past was seen as the source of labour discrimination in the society, this was attributed by the presence of gender imbalance, inequalities and variation in the various in the sectors in the production process (O'Brien 2008).According to Angle, division of labour was in existence in as far as the human history is concerned. He believes that the division of labour is one of the major sources of the intrigues being witnessed in the society. Challenges such as human beings being denied rights as well as unfavorable social set up emerged due to the division of labour thus this scholar implies that markets and division of labour have contributed

BTN2-10 Coursework Example | Topics and Well Written Essays - 250 words - 1

BTN2-10 - Coursework Example The ratio reveals the dependency level of a firm on loan to runs its operation (Rodgers, 23). The formula for this ratio is (total debt/total asset) * 100. Low debt ratio is advisable that is 50%, and below because a high debt ratio turn away potential investors. There is a high chance of a firm to be declared bankrupt when the debt ratio is too high. Samsung, Apple, and Google had the following Debt ratio of 32.9%, 32.9%, and 23.5% respectively. Apple and Samsung have an equal debt ratio of 32.9% in this comparison thus, tend to be risky. Analyzing ROA for Samsung and Apple, Samsung has the lowest; therefore it can be considered the riskiest firm to invest. The recommended maximum level of debt ratio is 50% and all the three firms operate below it. For one to be successful in stock market like Warren Buffet, critical analysis need to be conducted on the financial performance of the interested company. One needs to consider profitability and risk level of the interested firms. In this case, Apple and Google can be considered on the basis of high profitability level of Apple, while Google low risk level. It should be noted that an investor will look for a high return from the investment. According to (Elton, & Gruber, 41), the higher the return, the riskier the investment, and, therefore, sound decisions need to be done. Comparing the risk versus return of the two firms one can make a sound decision on which firm to invest. For Apple return versus risk is (32.9/28.5=1.2), while for Google is (23.5/12.9=1.8). Apple has the lowest ratio, thus it is the best firm to invest in and get better

Tourism in the German Kaiserstuhl Wine Region Dissertation

Tourism in the German Kaiserstuhl Wine Region - Dissertation Example It is evidently clear from the discussion that disapproval of ethnic-racial discrimination as well as the development of amicable social and commercial ties of the USA and Europe with the Eastern Europe and Far Eastern nations has also applied encouraging impacts on multiple industries related to tourism at the larger scale. Consequently, the tourism industry has turned out to be great in respect of providing multiple sources of entertainment and information to the tourists on the one hand, and in generating astounding revenues for the local and national economies on the other out of a constant increase in the number of tourists from different corners of the globe. The present study aims to explore the motivations behind planning the tours and traveling behavior of the tourists in the contemporary era by furnishing special concentration upon the stimulations and inspirations of the visitors to the fabulous Kaiserstuhl region of Germany. The main objective behind investigating the top ic above-mentioned is to study the factors in the wake of exceptionally fast growth of the tourist industry during modern times, which observes the tremendous increase in its nature and scope. Moreover, the study is equally interested in estimating the attraction of the tourists in this Rhine Valley Rift area of Germany. Consequently, the region is visited by thousands of visitors from all parts of Germany, Switzerland and France on the one hand, and the young people from the divergent cultures, societies, socioeconomic positions and ethnic-racial backgrounds on the other, who arrive there throughout the year in order to enjoy and entertain themselves with the natural beauty as well as thrill environment this hilly wine and food zone offers to them. In addition, its splendid larger volcanic valleys and unique wine region also fascinate the attention of the young people. The researcher has elaborated on the topic under consideration within the historical perspective. In addition, the researcher looks for adopting the qualitative method of research while collecting the informational data for the present research. The data gathered from Emmendingen district as well as from the visitors to Kaiserstuhl have been analyzed, tabulated and computed in order to estimate the increase in the percentage of the tourists visiting the region under analysis. The results revealed the very fact that: there exists a noteworthy relationship between the wine and fruit producing warm land and its enthusiastic and thrill-seeking young visitors, which would not miss the opportunity of spending their vacations and quality time to visit such a wonderful and hygienic region, situated at the junction of Germany, France, and Switzerland i.e. Kaiserstuhl.